Book

Molitor, Dominik (2015):
Location-Based Advertising: Context and Consumer Behavior
Published in: epubli Verlag, Berlin; Dissertation, LMU Munich

Papers in Peer-Refereed Journals

Heusler Andereas; Molitor, Dominik; Spann, Martin (2019):
How Knowledge Stock Exchanges Can Increase Student Success in Massive Open Online Courses
Published in: PLOS ONE, 14(9), e0223064.

Philipp Naegelein; Spann, Martin; Molitor, Dominik (2019):
The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment
Published in: Decision Support Systems, 121, 109-120.

Molitor, Dominik; Spann, Martin (2015):
Location-Based Advertising
Published in: Medienwirtschaft - Zeitschrift für Medienmanagement und Kommunikationsökonomie, 12(4), 40-43

Daurer, Stephan; Molitor, Dominik; Spann, Martin (2012):
Digitalisierung und Konvergenz von Online- und Offline-Welt: Einfluss der mobilen Internetsuche auf das Kaufverhalten
Published in: Zeitschrift für Betriebswirtschaft (ZfB), 82(sh 04/2012), 3-23

Molitor, Dominik; Hinz, Oliver; Wegmann, Sarah (2011):
The Interplay between Psychometric and Sociometric Data and the Willingness to Adopt New Products
Published in: Zeitschrift für Betriebswirtschaft (ZfB), 81(1), 29-59

Papers in Peer-Refereed Conference Proceedings

Molitor, Dominik; Spann, Martin; Ghose, Anindya; Philipp Reichhart (2018):
Measuring the Effectiveness of Location-Based Mobile Push vs. Pull Targeting
Published in: Proceedings of the 2019 International Conference on Information Systems (ICIS), San Francisco, USA

Molitor, Dominik; Reichhart, Philipp ; Spann, Martin (2016):
Location-Based Advertising and Contextual Mobile Targeting
Published in: Proceedings of the 2016 International Conference on Information Systems (ICIS), Dublin, Ireland

Daurer, Stephan; Molitor, Dominik; Spann, Martin; Manchanda, Puneet (2013):
The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior
Published in: Proceedings of the 2013 International Conference on Information Systems (ICIS), Milano, Italy

Daurer, Stephan; Molitor, Dominik; Spann, Martin (2012):
Measuring Individual Search Costs on the Mobile Internet
Published in: Proceedings of the 20th European Conference on Information Systems (ECIS), Barcelona, Spain, Paper 34

Non-Refereed Publications

Spann, Martin; Molitor, Dominik; Daurer, Stephan (2016):
Tell Me Where You Are and I'll Tell You What You Want: Using Location Data to Improve Marketing Decisions 
Published in: GfK Marketing Intelligence Review, 8(2), 30-37

Spann, Martin; Daurer, Stephan; Molitor, Dominik (2013):
Einkauf durch mobile Suche im Internet
Published in: WISU - Das Wirtschaftsstudium, 11/13, 1435-1449

Working Papers

Molitor, Dominik; Reichhart, Philipp; Spann, Martin; Ghose, Anindya (2019):
Measuring the Effectiveness of Location-Based Advertising: A Randomized Field Experiment
Published in: Working Paper, LMU Munich

Molitor, Dominik; Daurer Stephan; Spann, Martin; Manchanda, Puneet (2018):
Consumer Search Behavior on the Mobile Internet: An Empirical Analysis
Published in: Ross School of Business Paper No. 1275