Book
Molitor, Dominik (2015):
Location-Based Advertising: Context and Consumer Behavior
Published in: epubli Verlag, Berlin; Dissertation, LMU Munich
Papers in Peer-Refereed Journals
Gabel, Sebastian; Molitor, Dominik; Spann, Martin (2024):
The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment
Marketing Science, Forthcoming.
Molitor, Dominik; Spann, Martin; Ghose, Anindya; Reichhart, Philipp (2024):
Push versus Pull Targeting and Geo-Conquesting
Published in: Information Systems Research, 0(0).
Molitor, Dominik; Daurer Stephan; Spann, Martin; Manchanda, Puneet (2023):
Digitizing Local Search: An Empirical Analysis of Mobile Search Behavior in Offline Shopping
Published in: Decision Support Systems, 174(November), 114018.
Molitor, Dominik; Raghupathi, Wullianallur; Raghupathi, Viju; Saharia, Aditya (2023):
Understanding Cryptocurrency: A Descriptive Analytics Study of Bitcoin
Published in: International Journal of Blockchain Applications and Secure Computing, 1(1), 1-25.
Molitor, Dominik; Reichhart, Philipp; Spann, Martin; Ghose, Anindya (2020):
Effectiveness of Location-Based Advertising and the Impact of Interface Design
Published in: Journal of Management Information Systems, 37(2), 431-456.
Heusler, Andreas; Molitor, Dominik; Spann, Martin (2019):
How Knowledge Stock Exchanges Can Increase Student Success in Massive Open Online Courses
Published in: PLOS ONE, 14(9), e0223064.
Naegelein, Philipp; Spann, Martin; Molitor, Dominik (2019):
The Value of Product Presentation Technologies on Mobile vs. Non-Mobile Devices: A Randomized Field Experiment
Published in: Decision Support Systems, 121, 109-120.
Molitor, Dominik; Spann, Martin (2015):
Location-Based Advertising
Published in: Medienwirtschaft - Zeitschrift für Medienmanagement und Kommunikationsökonomie, 12(4), 40-43
Daurer, Stephan; Molitor, Dominik; Spann, Martin (2012):
Digitalisierung und Konvergenz von Online- und Offline-Welt: Einfluss der mobilen Internetsuche auf das Kaufverhalten
Published in: Zeitschrift für Betriebswirtschaft (ZfB), 82(sh 04/2012), 3-23
Molitor, Dominik; Hinz, Oliver; Wegmann, Sarah (2011):
The Interplay between Psychometric and Sociometric Data and the Willingness to Adopt New Products
Published in: Zeitschrift für Betriebswirtschaft (ZfB), 81(1), 29-59
Papers in Peer-Refereed Conference Proceedings
Molitor, Dominik; Zubcsek, Peter; Spann, Martin; Philipp Reichhart (2019):
The Interplay of Retargeting and Location Revisits in Location-Based Advertising
Published in: Proceedings of the 2019 International Conference on Information Systems (ICIS), Munich, Germany
Molitor, Dominik; Spann, Martin; Ghose, Anindya; Philipp Reichhart (2018):
Measuring the Effectiveness of Location-Based Mobile Push vs. Pull Targeting
Published in: Proceedings of the 2018 International Conference on Information Systems (ICIS), San Francisco, USA
Molitor, Dominik; Reichhart, Philipp ; Spann, Martin (2016):
Location-Based Advertising and Contextual Mobile Targeting
Published in: Proceedings of the 2016 International Conference on Information Systems (ICIS), Dublin, Ireland
Daurer, Stephan; Molitor, Dominik; Spann, Martin; Manchanda, Puneet (2013):
The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior
Published in: Proceedings of the 2013 International Conference on Information Systems (ICIS), Milano, Italy
Daurer, Stephan; Molitor, Dominik; Spann, Martin (2012):
Measuring Individual Search Costs on the Mobile Internet
Published in: Proceedings of the 20th European Conference on Information Systems (ECIS), Barcelona, Spain, Paper 34
Publications in Practitioner Journals (Editor Refereed)
Spann, Martin; Molitor, Dominik; Daurer, Stephan (2016):
Tell Me Where You Are and I'll Tell You What You Want: Using Location Data to Improve Marketing Decisions
Published in: GfK Marketing Intelligence Review, 8(2), 30-37
Spann, Martin; Daurer, Stephan; Molitor, Dominik (2013):
Einkauf durch mobile Suche im Internet
Published in: WISU - Das Wirtschaftsstudium, 11/13, 1435-1449
Working Papers (public)
Back, Camila; Spann, Martin; Molitor, Dominik (2024):
The Impact of Uncertainty on Customer Satisfaction. Available at SSRN.
Molitor, Dominik; Zubcsek, Peter Pal; Spann, Martin; Reichhart, Philipp (2023):
Repeated Exposures to Mobile Advertising: The Role of Location Revisits. Available at SSRN.
SSRN Author Page: Link